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The famous Kawhi shot that won the game and got tons of fans free pizza!

Alongside MLSE (Maple Leaf Sports and Entertainment) this turned a regular activation from one of Canada’s most beloved pizza chains (Pizza Pizza) with Canada’s biggest and most loved team — the Toronto Raptors, into a crushing App Installs Campaign.

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We made specific visual assets for each format, IN different formats, alongside copy that would change according to EVERY SINGLE Raptors game.

Yup, all the way to the NBA Finals.

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The results?

11,016 Mobile App Installs


In-store incremental revenue growth of 30% from paid social

Also, an NBA Championship (but we can’t take credit for that.

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Motion Direction and Animation - Katherine Gileno

Art Direction and Graphics - Leo Janusauskas

Copywriter - Felipe Useche

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