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BUILDING BRANDS.
CREATING STORIES.

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SORSO WELLNESS WATER

CREATIVE DIRECTION, BRANDING + CAMPAIGN DESIGN

Ongoing creative direction, branding, paid media campaigns, video editing, and motion design for Sorso Wellness Water.

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The scope spans Meta and Google campaign creative, funnel-based ad systems, lifestyle-driven visuals, product mockups, print materials, and motion-led content — building  a clean, premium brand experience around better water in the home.
 

BITBUY

BRANDING AND VIDEO CONTENT

Video and design projects across various mediums, including social media, advertisements, web & product development, blogs, print materials, merchandise, and a multitude of other creative endeavors.

CMA AWARDS

ART DIRECTION AND MOTION DESIGN

I was honoured to be a part of the Canadian Marketing Association Awards for 4 years in a row as the Art Director and Motion Designer for the event.

 

They wanted a new vibe, so I brought in a fresher look and feel.

STARBUCKS

MOTION DIRECTION AND ANIMATION

Starbucks at home, the celebration of Me Time!

​Starbucks wanted social ads introducing the at home experience with their specialty drip coffees. We wanted to show that making delicious coffee at home, away from hustle, was easy and relaxing.

MAPLE LEAFS SPORTS AND ENTERTAINMENT

MOTION DIRECTION AND ANIMATION

Pizza Pizza x The Raptors!

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Alongside MLSE (Maple Leaf Sports and Entertainment) this turned a regular activation from one of Canada’s most beloved pizza chains (Pizza Pizza) with Canada’s biggest and most loved team — the Toronto Raptors, into a crushing App Installs Campaign.

ICE CREAM PATIO

REBRANDING + IDENTITY

Ice Cream Patio has been a neighborhood staple for decades, and one I grew up with. I reimagined their brand from the ground up — a modern logo that nods to their original circles, a fresh color palette, and packaging that feels both nostalgic and new. The result is a rebrand that honors their Italian roots while giving them a bold, refreshed identity built for today.

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ACE FAMILY RAW

BRAND IDENTITY

Branding without filters. I developed a complete identity for Ace Family Raw — from the logo and monogram to color story and packaging. A look that’s clean, powerful, and made to stand out.

MANTRA BEAUTY

BRAND IDENTITY

Soft strength in design. A poised identity defined by sleek typography, calm hues, and elevated touchpoints — a brand that embodies elegance without ever trying too hard.”

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BEAUTY CORNER

BRAND IDENTITY

Defined by its edges. A brand identity that plays with structure and shape — crisp typography, refined lines, and balanced tones that make every corner feel deliberate.

EVERY BRAND DESERVES TO BE ICONIC

AND NOW IT'S YOUR TURN.
READY TO TAKE CENTER STAGE?​

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