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Starbucks at home, the celebration of Me Time!

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Starbucks wanted social ads introducing the at home experience with their specialty drip coffees. We wanted to show that making delicious coffee at home, away from hustle, was easy and relaxing.

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We made 6 "Me Time" scenarios, in different formats, alongside copy that would change according to different audiences.

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There's also 17 different mug variations to give you all the "Me Time" feels with your favourite mug. 

This ended with a great element library to be used throughout the campaign.

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Agency - Abacus

Motion Direction and Animation - Kat Gileno

Illustrator - Rachel Idzerda

Calligraphy Design - Bethan

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